Thousands of people around the world were introduced to Caloundra Music Festival and the Sunshine Coast when Pauly Vella one of Australia’s top ‘Instagrammers’ attended the CMF festival. Pauly Vella showcaseed the ‘sun, surf and soul’ of CMF to over 300,000 followers when he hosted an Instameet organised by Sunshine Coast Destination Ltd (SCDL). http://instagram.com/paulyvella
Events like the Caloundra Music Festival are perfect opportunities for photographers to point their lenses and these photos are great exposure for the region. The beautiful Kings Beach location makes for great photos – the festival is always full of colour, great artists and happy people, and has a fantastic friendly vibe. Social media is a great addition to the traditional media exposure these events generate – the statistics around social media usage and the exposure it delivers are truly incredible.
The instameet was organised by Sunshine Coast Destination Limited (SCDL) http://www.scdl.com.au/ ant took place near the festival site at 5.30pm on Saturday October 4, with participants adding to the collection of CMF photos on Instagram. Everyone was invited to attend. Pauly also attended CMF on Sunday October 5 to collect more images. Caloundra Music Festival goers were encouraged to hashtag their photos on Instagram, Facebook and Twitter with #caloundramusicfestival and #sunshinecoast.
INSTAMEET : people gathering together to connect, explore and celebrate their creativity , People take photos and videos together often at a set location or based on a theme or event.